1957): "Expansion means complexity and complexity, decay or to put it even more plainly-the more complex, the sooner dead." Northcote Parkinson, British academic and sometimes military officer and military critic, expressed this idea as "Parkinson’s Third Law" (ca.Steve Jobs's " Simplify, Simplify, Simplify", which simplified Henry David Thoreau's quote “Simplify, simplify, simplify.” for emphasis., "Make everything as simple as possible, but not simpler". Attributed to Albert Einstein, although this may be an editor's paraphrase of a lecture he gave.Colin Chapman, the founder of Lotus Cars, urged his designers to "Simplify, then add lightness".Antoine de Saint Exupéry's "It seems that perfection is reached not when there is nothing left to add, but when there is nothing left to take away".
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